Key Magic Auto Locksmith
Last updated: June 2026
At Key Magic Auto Locksmith, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use and protect your personal information when you use our website or contact us for our locksmith services.
1. Who We Are
Key Magic Auto Locksmith provides auto locksmith services across Sheffield, South Yorkshire and surrounding areas.
Data Controller:
Key Magic Auto Locksmith
Website: www.keymagic.co.uk
Phone: 07474 969137
Email: lesliemurray@keymagic-co-uk
If you have any questions about this privacy policy or how we use your personal data, please contact us using the details above.
2. Information We Collect
We may collect and process the following information:
Information you provide directly
When you contact us by phone, email, website form or message, we may collect:
- Your name
- Telephone number
- Email address
- Vehicle registration details
- Vehicle make/model information
- Address or location for attendance
- Details about your locksmith issue
Website information
When you visit our website, we may automatically collect:
- IP address
- Browser type and device information
- Website usage information
- Cookies and analytics data
3. How We Use Your Information
We use your personal information to:
- Provide locksmith services requested by you
- Respond to enquiries and quotes
- Contact you regarding appointments or jobs
- Process payments and invoices
- Improve our website and services
- Prevent fraud and protect against misuse
- Meet legal and regulatory obligations
We only collect information necessary to provide our services.
4. Lawful Basis for Processing
Under UK GDPR, we process personal data based on:
Contract
To provide the locksmith services you request.
Legitimate Interests
To operate and improve our business, respond to enquiries and prevent fraud.
Legal Obligation
Where required for tax, accounting or legal purposes.
Consent
Where you choose to submit information via forms or accept certain cookies.
5. Sharing Your Information
We do not sell your personal information.
We may share information with trusted third parties only where necessary, including:
- Payment processors
- Website hosting providers
- Analytics providers (such as Google Analytics)
- Advertising services (such as Google Ads)
- Accountants or legal advisers where required
We require third parties to keep your information secure and only use it for legitimate business purposes.
6. Google Ads & Analytics
We may use services including:
- Google Ads
- Google Analytics
These services may use cookies and tracking technologies to understand website performance and advertising effectiveness.
Google may collect information about your interaction with our website.
You can learn more about how Google uses information here:
Google Privacy & Terms
You can control cookies through your browser settings.
7. Cookies
Our website may use cookies to improve functionality and user experience.
Cookies may help us:
- Understand how visitors use the site
- Improve website performance
- Measure advertising effectiveness
You can disable cookies through your browser settings, although some parts of the website may not function correctly.
8. Data Retention
We only keep personal information for as long as necessary.
We may retain records for:
- Customer service and warranty purposes
- Tax and accounting obligations
- Legal claims or disputes
When no longer required, personal data is securely deleted.
9. Keeping Your Information Secure
We take reasonable steps to protect your personal data from:
- Unauthorised access
- Loss or misuse
- Alteration or disclosure
However, no internet transmission is completely secure, and we cannot guarantee absolute security.
10. Your Rights
Under UK data protection law, you have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your data
- Restrict or object to processing
- Withdraw consent where applicable
- Make a complaint to the UK Information Commissioner’s Office (ICO)
ICO website:
Information Commissioner’s Office (ICO)
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.
12. Changes to This Privacy Policy
We may update this policy from time to time. Any updates will be posted on this page.